Management And Strategy Consulting
How Can I Help You?
Do you have a project or idea that you’d love to bring to life? Is it time to build and lead a team that can propel your business to new heights? Are you a small or mid-size company looking to reach the next level? If so, let's discuss how I can help you accelerate your company's growth so you can reach the next level.
Partnerships And Projects
Plenty
Chief Commercial Officer
Working with the business founders to evaluate go-to-market options for an innovative new technology in point of use water filtration. Developing partnerships and evaluating business options to garner the greatest return from a unique and patented water filtration solution.
The BU / DKR Capital
Chief Commercial Officer
Led the commercialization and go-to-market strategies and tactics of an emerging functional beverage manufacturer. Worked with PE business owners to develop the strategy and budget to grow the business. Created a strategic new focus for sales, marketing, sales operations and customer service efforts. The Bu was a top 10 functional beverage company nationally that was delivering growth by entering the broader functional beverage space.
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Created a top notch sales function using a direct sales team.
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Realigned and hired best in class broker partners to generate revenue growth.
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Led the repackaging and rebranding of the product portfolio to create an impactful brand presence.
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Developed a new e-commerce platform and operational support for national fulfillment.
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Launched 4 innovative new items and 5 repackaged and rebrand products.
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Expanded private label partnerships and capabilities.
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Developed new sales tools, planning and budgeting processes and KPI tracking systems.
Popcornopolis
Executive Vice President of Sales
Hired to help lead the recapitalization of a privately held Popcorn manufacturer which resulted in double-digit (13x) EBITDA multiple on a $100 million+ sale to NexPhase Capital in May of 2019.
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Developed new channel strategies in the Food, Drug and Mass markets delivering a 22% increase in revenue.
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Added 15,200+ new points of distribution across multiple trade channels with key wins at Sam’s Club, Albertsons/Safeway, Kroger, HyVee, HEB, Wakefern and Target.
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Optimized the product mix with a 20% reduction of underperforming products to improve operational efficiency.
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Executed a new bracket pricing model and price increase to adjust for cost changes in ingredients and manufacturing generating increased EBITDA.
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Hired and onboarded 10 new broker organizations to better match core go-to-markets strategies.
Chasin Dreams Farm
(The Healthy Crop)
Strategic Advisor
Strategic advisor for a start-up company focused on bringing sorghum based products to the consumer market. Partnering with the founder on developing core go-to-market strategies, the business case for attracting seed round funding, early stage product development and connecting key sales relationships with potential customers. Worked from concept to new product launch bringing new natural/specialty products to market.
Cookies Con Amore
Sales Consulting
Cookies con Amore believes that great Italian cookies are a result of fresh, quality ingredients, a commitment and passion for excellence, love, and a desire to create a memorable taste experience that will leave you wanting more.
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I worked with Cookies Con Amore to build sales and distribution of the Cookies Con Amore and Glutenetto product lines to retailers across the US. Distribution included industry leading accounts such as Whole Foods, Sprouts, TJ Maxx, Home Goods, Costco and many regional grocers.
Blue Heart Medical
Start-Up Business Consulting
Worked with a start-up importer of Personal Protective Equipment in developing US sales opportunities. Developed sales materials, go-to-market strategies and customer relationships. Targeted health care, retail and manufacturing clients to connect their PPE purchasing needs with international manufacturers in Asia and Latin America.
Next Gen Ice
Business Acquisition Consulting
Helped a start-up company create a business plan leading to the acquisition of the Primo Ice business. Worked on strategic planning, initial round fund generation and market assessment leading to the new business venture. Worked with owners on personnel development, hiring and equipment operations assessments.
WITHit
Sales Consulting
WITHit is the leading wearable technology accessories designer and manufacturer. Founded in 2013 by consumer electronics innovators, the company has grown from one of the largest book light companies in the world to becoming the leading accessory maker for Apple, Fitbit and Samsung smartwatches and fitness trackers.
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I have worked with the WITHit team on business assessment projects for potential investments and add-on businesses.
Melts Protien Bites
Sales Consulting
MELTS are flavor-filled protein bites that tempt your taste buds and melt in your mouth. This healthy snack you can enjoy in the morning, before or after a workout, or when those cravings hit.
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MELTS is a start-up in the healthy snacking space that I have provide consultation to on distribution and go-to-market strategies.
Moe's Food Collection
Go-To-Market Strategy Consulting
Moe Ghazi, a successful restauranteur, brought his best selling items from his restaurants directly to consumers. Moe’s Kabob Bitez and Skewers provided consumers with great flavors and high quality meal solutions.
I helped Moe launch a product line of frozen food products with a clean ingredients label that offered consumers wholesome ingredients. Partnered on the development of the sales and marketing materials and the sell-in to West Coast grocery and club retailers.
Green Hippo Organic Products
Sales and Marketing Consulting
Green Hippo Natural and Organic Products was founded in 2007. Specializing in the development, marketing and distribution of the highest quality of natural and organic personal care, home care, pet, equestrian and agricultural products,
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I worked with the Green Hippo leadership team on the initial development of the sales and marketing go-to-market strategies. We developed both e-commerce and retail plans that built distribution and sales.
Care Perspectives
Sales and Marketing Training
Care Perspectives is a healthcare service and consulting company providing employee training, facility administration, regulatory compliance and marketing solutions for acute care and senior living facilities.
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I partnered with Car Perspective to create and deliver sales and marketing training for senior living facilities. The work focused on selling the service and value facilities could offer to residents and their families. It included creation of materials and on-site training sessions.